
Scentology employs your brain’s natural connection to your olfactory system (sense
of smell) to evoke a particular behavior. No other sensory system makes as direct
contact with the areas of the brain involved in emotion, associative learning and
memory. Clinical studies demonstrate that these proprietary formulas significantly
and measurably affect behavior.
Aromatherapy vs. Aromachology
Scentology is NOT aromatherapy. Aromatherapy is based on folklore and the diverse
general effect of natural oil fragrances. Scentology IS aromachology, the specific
scientifically demonstrated effects of fragrance on mood, mind and behavior. Aromachology
is a term coined by The Fragrance Foundation in 1982
SCIENTIFIC DATA
DR. RACHEL HERZ, PhD: SCIENTIFIC DATA DEMONSTRATING ODOR EFFECTS ON EMOTION AND BEHAVIOR
Journal Article Source: Motivation and Emotion, Vol 28(4), Dec 2004. pp. 363-383.
Journal Article Title: Olfaction, Emotion and Associative Learning: Effects on Motivated
Behavior.
Author(s):Herz, Rachel S., Department of Psychology, Brown University, Providence,
RI, US, Co-authors: Schankler, Corrente, Beland, Sophia,
Journal Article Abstract:
Two experiments were conducted to investigate emotional associative learning to
odors and subsequent behavioral effects. In Experiment 1, participants experienced
a frustration mood induction in the presence of an unfamiliar ambient odor and later
worked on puzzle tests in a room scented with either the same odor, a different-odor,
or no-odor. Participants in the same-odor condition spent significantly less time
working on the tests than participants in the other conditions; however, test accuracy
did not vary. To clarify the findings, Experiment 2 included a test-only control
and an emotionally neutral same-odor conditions. Results were compatible with the
conclusion that decreased time spent by participants in the negative-same-odor condition
was due to emotions elicited by associative learning to the ambient odor, although
alternative interpretations remain possible. These data extend our previous results
with children and suggest that odors readily become associated to emotions and can
thereby influence behavior. (PsycINFO Database Record (c) 2006 APA, all rights reserved)(from
the journal abstract)
********
Journal Article Source: Developmental Psychobiology, Vol 35(2), Sep 1999.
pp. 103-107.
Journal Article Title: Ambient odors associated to failure influence cognitive
performance in children.
Author(s):Epple, Gisela, Herz, Rachel S.
Journal Article Abstract:
We investigated whether odors can become conditioned to emotionally salient experiences
such that when later encountered they influence performance consistent with a previously
associated event. To test this hypothesis, 48 5-yr-olds were given the experience
of failure/frustration on a cognitive maze in a room scented with fragrance and
later given another cognitively challenging test in a different room scented with
either the same odor, a different odor, or no odor. Results reveal that Ss who performed
the test in the presence of the same odor as the maze task did significantly worse
than Ss in any other group. Performance in the different odor and the no odor groups
were equivalent. Facial expressions and verbal remarks made during the maze task
indicated a predominant display of negative affect. These findings show that odors
can become conditioned to experiential states and when later encountered have directional
influences on behavior. (PsycINFO Database Record (c) 2006 APA, all rights reserved)
SCIENTIFIC DATA FOR: PEPPERMINT ACTIVE IN “ENDURANCE ENHANCER”
Journal Source: Perceptual & Motor Skills. 2003 Dec;97(3
Pt 1):1007-10.
Journal Article Title: Improved performance on clerical tasks associated with
administration of peppermint odor.
Authors: Barker S, Grayhem P, Koon J, Perkins J, Whalen A, Raudenbush B.
Wheeling Jesuit University, WV, USA.
Journal Article Abstract:
Previous research indicates the presence of certain odors is associated with enhanced
task performance. The present study investigated use of peppermint odor during typing
performance, memorization, and alphabetization. Participants completed the protocol
twice--once with peppermint odor present and once without. Analysis indicated significant
differences in the gross speed, net speed, and accuracy on the typing task, with
odor associated with improved performance. Alphabetization also improved significantly
under the odor condition but not typing duration or memorization. These results
suggest peppermint odor may promote a general arousal of attention, so participants
stay focused on their task and increase performance.
PMID: 14738372 [PubMed - indexed for MEDLINE]
*******
Journal Source: Journal of Sport & Exercise Psychology, Vol 23(2), Jun
2001. pp. 156-160.
Journal Article Title: Enhancing athletic performance through the administration
of peppermint odor.
Author(s):Raudenbush, Bryan, Wheeling Jesuit U, Dept of Psychology, Wheeling,
WV , US; Co-authors: Corley, Nathan, Eppich, William.
Journal Article Abstract:
Assessed how the administration of peppermint odor affects actual athletic task
performance. 40 athletes (mean age 20 yrs) selected from a variety of intercollegiate
sports teams undertook a series of physical tasks under conditions of no-odor or
peppermint odor. The peppermint odor condition resulted in increases in running
speed, hand grip strength, and number of push-ups, but had no effect on skill related
tasks such as basketball free-throw shots. It is concluded that the implications
are salient in regard to enhancing athletic performance using a nonpharmacological
aid and as an adjunct to athletic training and physical therapy. (PsycINFO Database
Record (c) 2006 APA, all rights reserved)
SCIENTIFIC DATA FOR: ORANGE (CITRUS SINENIS) ACTIVE IN “BLISS BOOSTER”
Journal Source:
Physiology & Behavior. 2005 Sep 15;86(1-2):92-95.
Journal Article Title:
Ambient odors of orange and lavender reduce anxiety
and improve mood in a dental office.
Authors: Lehrner J, Marwinski G, Lehr S, Johren P,
Deecke L.
University Clinic of Neurology, Medical University of Vienna, Austria.
Journal Article Abstract:
The goal of this study was to investigate the impact of the essential oils of orange
and lavender on anxiety, mood, alertness and calmness in dental patients. Two hundred
patients between the ages of 18 and 77 years (half women, half men) were assigned
to one of four independent groups. While waiting for dental procedures patients
were either stimulated with ambient odor of orange or ambient odor of lavender.
These conditions were compared to a music condition and a control condition (no
odor, no music). Anxiety, mood, alertness and calmness were assessed while patients
waited for dental treatment. Statistical analyses revealed that compared to control
condition both ambient odors of orange and lavender reduced anxiety and improved
mood in patients waiting for dental treatment. These findings support the previous
opinion that odors are capable of altering emotional states and may indicate that
the use of odors is helpful in reducing anxiety in dental patients.
PMID: 16095639 [PubMed - indexed for MEDLINE]
*******
Journal Article Source:
Physiology & Behavior. 2000 Oct 1-15;71(1-2):83-86
Journal Article Title: Ambient odor of orange in a dental office reduces anxiety
and improves mood in female patients.
Authors: Lehrner J, Eckersberger C,
Walla P, Potsch G, Deecke L.
Neurological Clinic, University of Vienna, Vienna, Austria.
Journal Article Abstract:
Essential oils have been used as remedies for a long time in different cultures
across the world. However, scientific proof of such application is scarce. We included
72 patients between the ages of 22 and 57 while waiting for dental treatment in
our study. The participants were assigned to either a control group (14 men, 23
women) or to an odor group (18 men and 17 women). Ambient odor of orange was diffused
in the waiting room through an electrical dispenser in the odor group whereas in
the control group no odor was in the air. We assessed by means of self-report demographic
and cognitive variables, trait and state anxiety, and current pain, mood, alertness,
and calmness. In this study, we report that exposure to ambient odor of orange has
a relaxant effect. Specifically, compared to the controls, women who were exposed
to orange odor had a lower level of state anxiety, a more positive mood, and a higher
level of calmness. Our data support the previous notion of sedative properties of
the natural essential oil of orange (Citrus sinensis).
PMID: 11134689 [PubMed - indexed for MEDLINE]
SCIENTIFIC DATA FOR: VANILLA ACTIVE IN “CRAVE CONTROL”
WARNING: This product is not intended to diagnose or treat serious medical conditions.
Do not use this product in place of doctor-prescribed medications. If you are concerned
about mental or physical health conditions, consult a physician.
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